Most often I’m asked the question: “Was having a formal gown business always been my true passion?” My usual response would be, “Yes, to a certain extent.” A vague and imprecise answer, but not untrue. The origin story of Gorgeous Gowns 4U left clues to the question beginning from childhood, where I believe most passions get started.

It was deeply rooted in me by my mother who dressed me in the current and most popular styles well into my teenage years. After I left home, I moved to Washington D.C. and my passion for fashion was resurrected. I would travel to Upper East Side New York and buy designer women’s clothing at a discount and return home to sell from the trunk of my car. Even while I worked full-time, I continued to sell women’s clothing from my car in every city that I lived, which turned out to be another clue in realizing my true passion.

However, I never identified what was my true passion until my first visit to the Georgia Bridal Show. I was in awe at the beautiful gowns worn by the models as they parade on the stage showcasing the latest fashion. As I watched, my excitement grew and I wanted to learn more and experience a whole lot more. Moving forward, I marked my calendar for upcoming dates and times of bridal events to see the fashion shows. I would travel on the weekend to venues in the state of Georgia, over to Alabama, up to Tennessee, North Carolina, South Carolina, and down to Miami, Florida.

It was undeniable. I finally found my true passion - but even more so, my fashion niche. I wanted to sell elegant, unique style gowns in my own store and stop selling from the trunk of my car. This realization changed the whole trajectory of my life and led me to take the steps to develop my passion further. Thus, planting the seed for Gorgeous Gowns 4U and answered the question most often asked.

I registered the domain name Gorgeous Gowns 4U, formed an LLC, and hired a website development company. However, I quickly learned that I could not pursue my passion while working full time. This realization propelled me to submit my resignation and focus my attention full time on Gorgeous Gowns 4U. The question then arises: how will Gorgeous Gowns 4U be different from its competitors? In a world where the competition regularly claims to be #1, it is difficult to differentiate and build an identity. However, difficult does not mean impossible.

Gorgeous Gowns 4U made it possible to effectively differentiate itself and build its own identity by adopting the latest technologies in anticipation of a customer’s needs. We have designed our store with unique and convenient features to provide an inclusive customer experience that will make shopping fun, interactive, and unforgettable. You can read more of what makes us different here.

Donna M. Williams

CEO